LET’S SELL ONLINE: A New Campaign to Digitalize Cambodia’s MSMEs

The United Nations Development Programme (UNDP) Cambodia, with support from the Australian Government launches an onboarding campaign to support micro, small and medium-enterprises (MSMEs) to move from offline to online in order to overcome the strains posed by COVID-19 crisis.

The project, which is being called the Let’s Sell Online, aims to help micro, small, and medium-sized enterprises to counter the negative economic impact caused by the COVID-19 pandemic by providing a series of interactive workshops and marketing training, as well as provide best practices guidance for existing e-marketplace platforms, to support those MSMEs to move online and improve their sales.

The onboarding support service will be provided during the workshops which are being planned for Battambang, Siem Reap, and Phnom Penh. By teaming up with over 15 e-commerce platforms in the Retail, Food Delivery, Grocery Delivery, and Transportation sectors, these workshops will provide opportunities for local vendors and MSMEs to build their capacity to sell online in order to ease their business difficulties in both customer outreach and sale generation, by using the most convenient and efficient way through these digital platforms.

This project also includes those micro-businesses who are considered more vulnerable to the pandemic such as shop owners, local street vendors, and any informal self-employers which own the physical store at their home or even at the marketplace. Such micro businesses and informal vendors will be therefore given the chance to improve their digital and e-commerce knowledge to help them apply to business and possibly make a business thrive during the pandemic and extend their sales channel for more revenue and business sustainability.

MSMEs and informal vendors from sectors such as retail, food delivery, grocery delivery, and transportation are welcome to register to join the programme to access the following benefits:

  • Workshops and training per e-marketplace sector to understand online selling, and to onboard onto the local e-market platform which suit their businesses.
  • Content creation to market products and services across various digital platforms.

  • Measuring impact and understanding the importance of KPIs.

  • Tailored support and mentorship on digital marketing in between training sessions

  • Knowledge on how to increase sales and brand awareness through e-commerce applications and online platforms

All micro, small, or medium enterprises (MSMEs) are welcome to register to the project and can benefit from this initiative. Register by Clicking Here and be contacted for more information.

Want to learn more before you sign up? Join their informational Telegram group Here

For more information, please feel free to contact below:

Ms. Try Sina, Project Manager at UNDP, sina.try@undp.org

Mr. Alejandro Berger, Senior Account Manager at QED, Alejandro@qed.agency