Facebook’s Blood Donations feature launched in Cambodia

In an effort to make it easier for people to donate blood, Facebook, in partnership with the Ministry of Health’s National Blood Transfusion Centre, has launched the Blood Donations feature in Cambodia. To date, 22 blood cluster centers have been onboarded as part of the joint initiative.

Globally, millions of lives depend on access to safe and sustainable blood supply. Whether it be for regular blood transfusions or emergencies like road accidents, complex surgeries or other complications, access to blood is crucial to save lives. With this in mind, Facebook’s Blood Donations feature has been created to connect interested donors to blood banks and help build a community of support.

“We welcome the initiative and are looking forward to strengthening and digitizing our healthcare system, connecting people to blood donation facilities and introducing people to the voluntary and free national blood donation service. We encourage people who are interested to register and volunteer to donate blood to save people’s lives,” said H.E Mam Bunheng, Minister of Health.

Facebook’s Blood Donations feature has helped increase voluntary blood donations around the world. It gives people aged 18-65 the option to use Facebook to sign up to receive notifications from nearby blood banks, giving them the opportunity to reach out and donate.

In Cambodia, Facebook has partnered with the Ministry of Health and other local organizations to ensure that people have access to credible health information online. This will also help debunk misinformation, such as wrong cures.

“Facebook hopes to build communities that support each other in times of need,” said Pheakdey Heng, Public Policy Manager for Cambodia at Facebook. “Because of the global pandemic, more people are using digital platforms to create health awareness and form support systems. We are happy to work with the government and partners to make it easier to donate and ensure that more people have access to safe and sustainable blood supply.”

Over 85 million Facebook users globally have signed up through the Blood Donations feature to receive notifications from nearby blood banks. This feature is now available in 30 countries, including Cambodia.
To learn more, visit: www.facebook.com/donateblood