I’m sure everyone has heard the message that we should all do our part for the environment but how many of us actually put that into practice? So to encourage people to do their part and leave a positive impact on the planet, two guys and a koala bear came up with this crazy idea of rewarding positive actions people make in their everyday lives! This is the story behind the allGreenup movement.
First of all the name allGreenup comes from the idea of “all who care about the planet standing up and doing something about it. Every action counts.” The movement itself originated in Chile where a mobile app was launched to encourage people to be more involved in green activities. Users simply needed to record things like jogging, cycling, recycling, carpooling and even reading green tips using the app and they would earn green points that can be exchanged for prizes and discounts from local businesses. The interface of the app itself is cheery and easy to use. Better yet, there’s a huge variety of cute koala avatars you can choose for your profile from within the app itself.
The app goes beyond strengthening good habits as it hopes to spread its message to those who have yet to develop an awareness to a sustainable lifestyle. These ‘new’ users are offered benefits like free movie tickets or tickets to concerts but as their awareness grows, they will also be given the option to donate their points to institutions working for the environment. For example, users are given the choice to plant a tree in the allGreenup forest located in the Southern part of Chile.
To date the app has been downloaded and used by 12,000 people in Chile. They’ve generated more than 100,000 sustainable actions including the recycling of 19 tons of trash as well as reducing 58 tons of carbon dioxide!
But that’s not all cause the allGreenup team want to go one step further by taking their app worldwide. Imagine if just 1% of the global smartphone users chose to join this movement, that would mean 14 million people more doing their part to make our planet a better place to live in. You too can be part of the change by supporting allGreenup on Indiegogo with a donation or by simply sharing about the campaign and joining in on their discussions.