Who remembers the winning team, Ads Cool/iRecommend, from Startup Weekend 2013? Coming back this year as Vrecommend, the team’s next move will be to venture towards Startup Asia 2014 and represent Cambodia in the Global Startup Battle Championships.
Launching officially at Development Innovation’s office with Startup Weekend judges, mentors, sponsors and guests last Friday, 2 May 2014, the team had the chance to practice their presentation for the big stage. Their project still mirrors the past submissions with a similar intention of giving incentives for peer-to-peer recommendation, but one can see that the team’s outlook has matured.
The team has gone a long way with both the interface and functionality of the application, making great improvements to the seamless design and integrated features. “The app answers our life’s simplest question, “What is the most recommended thing here?”” said Tharo Sen, the co-founder and managing partner of Vrecommend, “The most recommended places or food should be shared by our closest friends. Our closest friends are people we always care about and trust, so it is going to be amazing to share every recommended experience of food and places one after another with amazing people.”
Featuring a sharp and minimalistic design to pair with a focused direction, the app presents its clear intention from the login button. It shares information through instant photography, which are then broadcasted on various social media platforms, and subsequently converted to different forms of incentives. Going forward, it aims to be an affordable alternative for smaller food chains to reach a bigger pool of audience. Vrecommend has already partnered with five prominent food chains in Cambodia, including Brown Coffee and Bakery, Pizza Company and Dairy Queen.
How do they feel about moving on to a global level for their startup? “Vrecommend is not just an app, but more importantly, it is our passion. Our team puts in a lot of effort to create the app within the last two years, despite all the challenges. I happen to pursue entrepreneurship for just two years, along with amazing pitching sessions in Google and Stanford University,” reflected Tharo, “Our team is indeed just young Cambodian entrepreneurs-to-be.”