In a story that is doing the rounds in Cambodian media on behalf of Httpool, TikTok, the short-form video app with a mission to inspire creativity and bring joy, is offering the platform’s users advice on how to run a marketing campaign using Ads Manager and tools.
The articles, which have appeared in the Khmer language, instruct readers how to set up a first TikTok campaign, how to choose marketing objectives, how to set a budget, how to decide on distribution, how to bid and how to get the most out of a budget.
The articles also include advice from spending ‘a few moments looking around TikTok Ads Manager’ to choosing ‘awareness’, ‘consideration’ or ‘conversion’ as campaign objectives. Other topics covered include advice on narrowing down objectives to achieve best results.
For example, if you want to showcase your brand’s personality you can achieve this with the ‘video views’ feature. And, if you want to keep your brand at the top of people’s minds the ‘reach’ feature is more suitable for your campaign.
Other helpful considerations include deciding your daily budget as well as your bidding strategy. And finally there is advice on which budget to choose ie Group Budgets vs Daily Budgets.
However, the underlying message from TikTok is to not be intimidated and to simply get started. After all, as TikTok points out, ‘ once you’ve set your objective and budget, and you’re well on your way to connecting with a world of new customers on TikTok’.
See the full article: