SPIKES ASIA 2019: REFLECTING THE SHIFT IN THE ASIAN CREATIVE INDUSTRY

Spikes Asia 2019, the leading festival for creative communication in the Asia-Pacific region, took place from 27 to 29 September at Suntec Singapore.

The festival brought together experts and leaders from across the region to debate and discuss the best works in creative communication. It reflected the transformational shift that has been happening across the Asian creative industry.

Spikes Asia 2019 not only showcased the many exceptional works in the region, but also conducted talks and discussion on topics such as “Brands in Culture” to “Embracing inclusion, equality and diversity”. Over three days, regional and global speakers brought their uniqueperspectives to the stages.

This year, 3945 creative entries were submitted, to be judged for the Spikes Award in over 20 categories such as Brand Experience & Activation, PR and Digital Craft.

This year also saw the introduction of a new Award Creative eCommerce Spikes, which celebrates creative commercial ecommerce, payment solutions and innovations. Entries had to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.

This year’s Spikes Asia festival marked the launch of the first ever See It Be It (SIBI) programme for Asia. SIBI is designed to help women within the branded communication industry achieve their full professional potential and accelerate their careers while facing the diversity challenge in the Asia Pacific industry. The SIBI initiative at Spikes Asia 2019 was open to women working in advertising, marketing, film-making, innovation, editorial, design, PR or a related discipline.

Heading up the programme, the first Spikes Asia See It Be It Ambassador was Valerie Madon, a member of the International Academy of Digital Arts and Sciences (IADAS) and founder of Licktionary Ice Cream.

Valerie Madon, said: “With the ever-changing landscape of our creative business, I’m excited to see that our finalists span equivalently diverse roles.”

Spikes Asia had also expanded their jury guidelines to champion equal representation and confront inequality. Hence, the jurors were 49 per cent female.

Spikes festival director, Joe Pullos commented, “The region is creatively diverse, so it’s a pleasure to introduce such a diversity of jury members, representing a breadth of countries, disciplines, and backgrounds, including close to an equal gender split.”

To find out more about Spikes Asia 2019, you can visit the website here, or Facebook here.