Social Commerce: Trends to watch in 2021 by Maris Naglis, Vice President, Customer Success, Httpool
Social media has altered how we communicate with one another and how we express ourselves. Half of the world’s population is participating on one or more social media platforms. Social networking has a nearly unrivaled scope.
This opens up yet another e-commerce opportunity. Never before have the retail and e-commerce industries have been able to reach such a large global audience. Among modern retailers, social commerce is the newest and fastest-growing trend. E-commerce companies are using it to engage their current and future customers and generate additional sales and revenue.
Using social media to sell goods online seems natural, and social shopping is the next big thing in online retail. The future of social commerce appears to be promising, thanks to the influence of social media and e-commerce.
In light of the pandemic, even conventional brick-and-mortar stores shift their focus to online sales, and social commerce is a creative way for brands to communicate and interact with their customers.
Let’s take a look at what the future of social commerce will be like in 2021 and the developments to look out for.
Brands can build seamless ecommerce experiences directly within popular social media networks using social commerce.
For the future of social commerce, strong growth is anticipated.
According to reports, more than 87 percent of e-commerce customers firmly agree that social media affects their purchasing decisions. Social trading is not a modern concept; it has existed for quite some time.
The COVID-19 pandemic, on the other hand, is helping to raise its profile and results. The use of e-commerce has increased dramatically, as has the amount of time spent on social media. When you combine the two, you have a commercial engine ready to cash in.
Maturity of social media platforms
E-commerce capabilities have been built on all major social media channels. Pinterest catalogs, Facebook and Instagram shops, and TikTok’s direct partnership with Shopify to allow online sales are just a few examples. Facebook is making significant progress in its social commerce efforts. Facebook Shops, which enables retailers to set up full-fledged storefronts on their Facebook business pages, was revealed in May of 2020.
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The business has done the same thing for its other social media site, Instagram, naming it Instagram Shops. Both of these commerce features are being rolled out to more merchants at regular intervals.
Merchants who meet the company’s eligibility requirements will use its “in-app checkout” functionality. This eliminates the need for shoppers to leave Instagram to complete their orders. It could all take place on Instagram.
WhatsApp has also been added to the mix, allowing for in-app purchases. Users will be able to browse items on Facebook Shops and purchase them directly via the chat option.
Trends to watch out for in 2021:
Conversational chatbots for social commerce – Consumers will spend more when their shopping experience is tailored, according to research.
Future of social commerce is video and live streaming – These days, video makes up a large portion of social media material.
Influencers will drive social commerce – They are becoming an even more important commodity for businesses. They have a devoted following who are still listening to what they have to say.
The next move in omnichannel retail is social commerce – Retailers are now using social media to push traffic to their websites and channels.
UGC content in social commerce will emerge – When more consumers turn to the internet for their shopping needs, social media sites capitalize on the trend.