The Cannes Lions’ 63rd International Festival of Creativity threw open its doors at the Palais de Festivals, Cannes, France, on June 18 to 25. With over 15,000 participants descending on Cannes before the end of Festival week and a record-breaking 43,101 submissions this year, the International Festival of Creativity stayed true to its title of being the biggest advertising awards festival in the world.
This year’s festival saw a new addition, Lions Entertainment, a two-day programme where stars from the silver screen and legends from the sports and music industry converged to deliver thrilling creativity. From Mark Ronson on stage with Spotify to wrestling superstar John Cena, Lions Entertainment was a star-studded affair.
The festival also featured esteemed speakers such as Anthony Bourdain, host and celebrity chef, and Brian Chesky, CEO and co-founder of Airbnb. Other industry heavyweights such as Wendy Clark, CEO of DDB North America, and Joanna Coles, Editor in Chief and Editorial Director of Cosmopolitan and Hearst Magazines, took center stage with their talks as well.
New Lions awards made an appearance this year with the Digital Craft Lions, Entertainment Lions and Entertainment Lions for Music. These new awards celebrate the achievements of digital technologies, branded content and music respectively.
UNICEF nabbed the Grand Prix awards, the highest achievement the Cannes Lions offers, with its campaigns Ivine and Pillow, Malak and the Boat, and Mustafa Goes for a Walk. As for the Lions Innovation, Google DeepMind received the Grand Prix for Google DeepMind AlphaGo. Similarly, The New York Times took home the coveted award for Lions Entertainment with The Displaced, as did Beyonce’s Formation in the Lions Entertainment for Music category.
With its elaborate promotion of creativity, the Cannes Lions’ 63rd International Festival of Creativity was an event that drew parallels across various industries by recognising their innovative successes.