Top online marketing trends that will dominate 2016

As we embark into the New Year, it is essential for companies to stay updated on the latest marketing trends to receive an advantage over competitors and catapult themselves to higher establishments. Here’s a list of the 5 latest marketing trends in 2016:


Commonly known online marketing strategies rely on search engine optimization (SEO) and pay-per-click (PPC) advertising. However, digital assistants have taken over and are able to answer consumers’ questions more easily. You will be seeing more digital assistants than information on webs.


Mobile usage will entirely dominate desktop and it is all part of Google’s initiative to include a mobile-friendly site in its search engine rankings. More and more are using mobile search than web search in at least 10 different countries.


Apps are more convenient and responsive to individual users and business owners are starting to acknowledge this fact. So, you can expect a massive number of apps coming along this year.


Video ads are already in the playing field and they are here to stay in 2016! With Facebook and Bing being one of the first few players in the field, Google is also now including video content in their search engine algorithm!


The emerging popularity of virtual reality devices will only cue a new form of online advertising, stringing popular social media platforms, video channels and even direct messaging.


So gear up and get ready to bring your online marketing to another level in this year! Tell us, which do you think will emerge as the most dominant trend for the year?