Increasing Demand for Smartphones in South-East Asia

There has been a visible demand for smartphones in South-East Asia as it rose staggeringly to a new peak in the first half of 2015 with the region’s 7 key markets involved – Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As of March 2015, 24.20 million mobile connections were made in Cambodia, a 27% increase since January 2014. Furthermore, 98.67% of Internet subscriptions were made from mobile devices, with mobile phones getting the most share of web traffic at 47%. This harnesses the fact that Cambodians are indeed becoming more and more tech savvy!

Nearly 40 million smartphones have been sold across South-East Asia with a 9% increase in sales volume just within the first half of the year. Amongst the region’s key markets, Vietnam, Thailand and Philippines proved to be the top 3 fastest growing markets with 27%, 13% and 10% growth respectively. And, the top 3 biggest smartphone markets were Indonesia, Thailand and Vietnam with 14.9 million, 6.6 million and 6.0 million respectively.

By June 2015, 1 out of 4 smartphones sold in the region was a Chinese brand model, which increased the perception of Chinese brands in the eyes of consumers. This new trend has also been stirring competition in the region smartphone’s marketplace.

As much as smartphones can satisfy the inner geek inside of us, it is also a profitable market as in the first half of 2015 alone; a huge sum of US$8 billion was generated from the sales of smartphones alone! It is also shown from the point of sales that there has been an intensive surge of demand as it rose by 3.2 million from 2014 to 2015, in the months of January to June.

Refer to the comprehensive infographic below to learn more about the rising smartphone trend in South-East Asia.