Dancing is usually a good gauge of the energy present in a club or concert, but how do you know if your crowd is really having a good night out? A new startup called Lightwave answers this question by combining wearable technology with live analytics sent straight to the DJ’s iPad.
Lightwave is a smart wristband that is able to measure different types of user interactions like movement, audio levels, and body temperatures to provide real-time data about the audience’s response towards a performance. This method will allow the person on stage to monitor reactions and curate the program with the “crowd engagement data” to achieve the best mix of both. Imagine dropping a massive beat at an intense collection of energy, or activating confetti when everyone is finally raved up; these major actions are now met with accurate data feeds.
This is the brainchild of Rana June, the co-founder and VP of marketing at Medialets, who also happens to be an iPad DJ pioneer herself. “When you’re a performer, you have no idea if the guy in the back of the room is having fun or not,” she said in an interview with Tech Crunch.
The proposed use of the wristband will mimic the use of 3D glasses at the cinema. Aiming to replace both the traditional paper wristband and augment the user experiences, the wristbands will be given out at the start of a concert and collected back at the end. As June said it best, ““The underlying purpose is to supply deeper, more significant insights about what’s happening past any person with a clicker pronouncing 1,000 people walked in.”
The first introduction of this art-meet-data technology happened at Pepsi’s exclusive BIOreactive music experience concert with DJ A-Trak at SXSW on 10th March 2014, and the great success of it powered the art installations all night long to commemorate the event.