Geeks in Cambodia http://geeksincambodia.com Geeks in Cambodia Fri, 29 Apr 2022 02:14:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Social media is key for raising awareness about environment protection in Cambodia http://geeksincambodia.com/social-media-is-key-for-raising-awareness-about-environment-protection-in-cambodia/ http://geeksincambodia.com/social-media-is-key-for-raising-awareness-about-environment-protection-in-cambodia/#comments Thu, 28 Apr 2022 07:35:01 +0000 Veronika Janouchova http://geeksincambodia.com/?p=24645 Speaking on the occasion of Earth Day 2022, the Young Eco Ambassador (YEA), a community aiming to empower, inspire and educate Cambodia about a more sustainable ... More

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Social media is a key medium for raising awareness of environmental protection issues – globally and at home in Cambodia, according to those involved with environment protection.

Speaking on the occasion of Earth Day 2022, the Young Eco Ambassador (YEA), a community aiming to empower, inspire and educate Cambodia about a more sustainable way of living, presented a number of recommendations on how to easily participate in protecting the environment in the Kingdom, using social media. The recommendations were made under the theme ‘Invest in our planet’.

“There are many challenges to overcome in Cambodia. Despite many movements promoting green lifestyles and proper disposal of waste, the majority of Cambodians still throw rubbish and plastic everywhere. We put a lot of effort into awareness-related, waste-related, behavior changes and into improving waste management systems in the community,” said Ms. Vin Puthealy, Project coordinator at Young Eco Ambassadors.

The YEA considers awareness raising, disseminating information and then taking action to be the key to protecting Cambodia’s environment. They use online tools to help drive the change among young people in the city and rural communities, to help them become role models on how to live in a more harmonized way with nature and to take the lead in environmental project activities in their own community.

“We believe that social media has a crucial role to raise awareness, spread information, and encourage people to take action. It has been a platform for us to share content and connect with young people who are interested in taking part in our project activities.” Ms. Vin said.

Youth Eco Ambassador executes online awareness campaigns on social media platforms and their website to reach a greater young Cambodian audience, provide information, and call for action. They explain that digital space can be used to highlight different angles of environmental issues, and capture stories to inspire Cambodian Youth.

In addition, social media helps to interact with youth at a deeper level, also thanks to a variety of channels including Facebook, Messenger, Instagram, IG direct messaging, Groups, Pages, Events and more.

Since 2015, YEA has run a number of different digital campaigns including youth programs to limit the use of plastic, more sustainable lifestyle and wildlife support. They have created learning kits, organized exhibitions, storytelling events, film festivals and also cooperated with KOLs involved in environment protection, such as the Green Lady.

“First you need to understand the social and cultural context of your audience, the issues and solutions you are trying to promote, then you can come up with insightful and creative environmental content for the audience, ” Ms. Vin added.

Where can you find inspiration?

There are a number of different groups on Cambodia social media that people can visit and learn about environment protection or take part, including MekongWonders.org, Young Eco Ambassador, Green for Future Cambodia, Think Plastic, Dek Kit, ZeroW or conservation organizations such as WWF, Wildlife Alliance and Wildlife Conservation Society.

More than 400,000 Cambodians are part of at least one Facebook group dedicated to the discovery, protection and appreciation of the earth and our environment. On top of that, there are more than 250 businesses on Instagram in Cambodia that describe themselves as eco-friendly.

Everyone can show their support by using Instagram stickers, Facebook profile frames and stickers on Messenger just for Earth Day. Facebook users can visit the Climate Science Center to learn about everyday actions they can take and learn more about global and local environment protection. People can also shop sustainably by choosing secondhand products on Facebook Marketplace instead of new ones, everyone can use Facebook Marketplace to buy and sell secondhand items in your local community and beyond, for example bicycles, plants, clothes and more.

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Celebrating resilience of women-owned businesses in Cambodia http://geeksincambodia.com/celebrating-resilience-of-women-owned-businesses-in-cambodia/ http://geeksincambodia.com/celebrating-resilience-of-women-owned-businesses-in-cambodia/#comments Wed, 09 Mar 2022 10:18:50 +0000 Veronika Janouchova http://geeksincambodia.com/?p=24642 Women entrepreneurs face a myriad of challenges in setting up and sustaining their businesses. From the impact of the pandemic, to gender stereotypes and the glass ceiling, women typically face several barriers that prevent ... More

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The pandemic has struck businesses across the globe, but women-led businesses have been disproportionately and negatively impacted by the pandemic.

Women entrepreneurs face a myriad of challenges in setting up and sustaining their businesses. From the impact of the pandemic, to gender stereotypes and the glass ceiling, women typically face several barriers that prevent their businesses from thriving. Despite these challenges, more than half of the businesses launched during the Covid-19 pandemic in Cambodia were started by women.

The need to promote gender equality and drive economic empowerment among women-led businesses in the post-Covid world is more important than ever. This is also why this year’s International Women’s Day theme is particularly relevant – #BreaktheBias, with the goal to encourage people around the world to envision a gender equal world that is free of bias, stereotypes and discrimination.

“The cash flow during Covid-19 crisis was the most challenging thing I had to face while running my business. To solve this, I decided to apply for grants and I got 2, from Khmer Enterprise and Wellbeing Advancement in 2021,” shared her experience Di Vichra, founder of Phka Doung, a social business specializing in making coconut oil and coconut-based products.

Di Vichra also explained how she used digital marketing techniques and Meta platforms to run her business: “Everybody in Cambodia is using Facebook, so that’s the place to be as a business owner. I create different types of content for the purpose of starting conversation with followers, motivating them through raising product awareness, showing them how our products are made, where our raw materials are collected from, sharing business stories, health, skin tips, parenting tips and more.”

Instagram has been a key platform for entrepreneur Luna Chenla, who recently started Fluff, a baking company focused on homemade treats prepared with high quality local ingredients. “I started Fluff by just posting a couple of pictures of our products on Instagram, and we have grown some organic customer base through there. We post regularly and try to be as personable as we can. Usually, I try to speak to my customers on social media the way I would to my family and friends, ” Luna explained her business plan.

Meta representatives have been inspired by the astonishing resilience of women business owners in Cambodia and this International Women’s Day, they celebrate that grit and resilience and launched new initiatives to support these women. For the month of march, they are challenging Instagram users to create a Reel highlighting their favorite women owned businesses and sharing with their followers encouraging them to create their own.

“At Meta, we remain committed to supporting women-led businesses around the world to unlock their entrepreneurial potential and create a more resilient, inclusive and equal society. Research has shown that women-led businesses tend to be smaller, less profitable, grow more slowly and have high closure rates. In Cambodia, we launch the #SheMeansBusiness program, to support women-owned businesses by providing access to curated education and training” said Beth Ann Lim, Director, APAC Policy Programs and Government Outreach

Women-led SMBs have a key role to play in establishing a resilient and prosperous post-pandemic world, and it is therefore imperative that they are not left behind as the recovery progresses and are provided with the support and opportunities to enable them to flourish.

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VannDa and Tena most popular Cambodian artists as Spotify celebrates one year in the country http://geeksincambodia.com/vannda-and-tena-most-popular-cambodian-artists-as-spotify-celebrates-one-year-in-the-country/ http://geeksincambodia.com/vannda-and-tena-most-popular-cambodian-artists-as-spotify-celebrates-one-year-in-the-country/#comments Thu, 24 Feb 2022 02:58:51 +0000 Veronika Janouchova http://geeksincambodia.com/?p=24629 Spotify has also been a go-to platform for the fans of the singer and songwriter Tena, who ... More

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Celebrating its first birthday in Cambodia, Spotify released fresh data showing that VannDa has topped the charts as the most played local artist and the most played Cambodian artist abroad, mainly in the US, Indonesia and Thailand.

Spotify has also been a go-to platform for the fans of the singer and songwriter Tena, who became the second most played Cambodian artist. Since Spotify launched in Cambodia, the amount of his songs played online has nearly doubled.

Cambodians have also enjoyed the music of Sinn Sisamouth who became the third most listened to artist in Cambodia. His song “Ma Pi Nok” was the most played Cambodian song on Spotify of 2021. Closing the list of the top five played artists were Manith and Smallworld Smallband.

“Since launching in February 2021, we’ve had a very warm welcome in Cambodia from users and artists alike. It is amazing to see that our platform attracts Cambodian artists as well as the local audiences and gives more opportunities to Cambodian artists to be recognized internationally,” said Niklas Lundberg, Head of New Markets at Spotify.

As for the international scene, the most played foreign artists since the launch of Spotify in Cambodia have been BTS, Justin Bieber, Taylor Swift, Olivia Rodrigo and Ariana Grande. The top five songs played in Cambodia were STAY by Justin Bieber and The Kid LAROI, Drivers License, Good 4 U and Deja Vu by Olivia Rodrigo, and double take by dhruv, closely followed by releases by BTS and Giveon.

“Only 1 year into Spotify’s presence in Cambodia, it’s evident that there’s an appetite to consume both local, regional and international artists, with VannDa, BTS and BLACKPINK being on the list over the most played artists, alongside artists such as Justin Bieber, Taylor Swift and Olivia Rodrigo. We look forward to continuing to connect fans with the artists they love, and equip local artists with the tools and insights that enable them to reach new audiences.” said Julia Levander, Communications Manager, New Markets at Spotify.

In addition to having access to both free and premium Spotify accounts, Cambodians can also tap into a recently introduced feature ‘Lyrics’, a simple, interactive and shareable new product allowing users to access lyrics to their favorite songs directly in the Spotify app. Lyrics to popular songs are available in their original languages, including Khmer.

Spotify is the world’s most popular audio streaming subscription service with a community of more than 406 million Monthly Active Users and 180 million Premium Subscribers. With a presence in 184 markets worldwide, 3.6 million podcast titles and more than 72 million tracks, it has transformed the way people access and enjoy music and podcasts.

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Lyrics to all popular songs are now available on Spotify http://geeksincambodia.com/lyrics-to-all-popular-songs-are-now-available-on-spotify/ http://geeksincambodia.com/lyrics-to-all-popular-songs-are-now-available-on-spotify/#comments Tue, 25 Jan 2022 02:48:54 +0000 Veronika Janouchova http://geeksincambodia.com/?p=24626 Spotify has responded to one of the most frequent requests of its users and introduced Lyrics, a simple, interactive and shareable new feature, that is available for both Free and Premium users ... More

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Spotify users in Cambodia can now sing along to their favorite tracks by accessing the song’s lyrics directly in the app.

Spotify has responded to one of the most frequent requests of its users and introduced Lyrics, a simple, interactive and shareable new feature, that is available for both Free and Premium users globally in the original language, including Khmer.

To bring this feature to life and give users in-app access to lyrics for the majority of Spotify’s library of tracks, Spotify partnered with Musixmatch, the largest lyrics sharing platform in the world.

Lyrics are available on both mobile and desktop apps.

To access the lyrics through a mobile app, listeners need to tap on the “Now Playing View” on a song, swipe up from the bottom of the screen and they will see track lyrics that scroll in real time as the song is playing. On the Spotify desktop app, listeners need to click on the “Now Playing” bar and the microphone icon while a song is playing.

The song and lyrics can also be shared by third-party platforms.

According to Julia, Spotify has enjoyed a lot of popularity since its launch in Cambodia.

“Since launching in February 2021, we’ve had a very warm welcome in Cambodia from users and artists alike. It’s evident that there’s an appetite to consume both local, regional and international artists, with VannDa, BTS and BLACKPINK being on the list over the most played artists, alongside artists such as Justin Bieber, Taylor Swift and Olivia Rodrigo.” said Julia Levander, Communications Manager, New Markets at Spotify

The top five albums played in Cambodia have been Olivia Rodrigo’s SOUR, Justice by Justin Bieber, Planet Her by Doja Cat, $kull the Album by Vannda, and Ed Sheeran’s “=”, closely followed by newest releases by BTS, Ariana Grande and BLACKPINK.

“We look forward to continuing to connect fans with the artists they love, and equip local artists with the tools and insights that enable them to reach new audiences.‘ Julia Levander added.

Spotify is the world’s most popular audio streaming subscription service with a community of more than 381 million Monthly Active Users and 172 million Premium Subscribers. With a presence in 184 markets, and more than 70 million tracks including 3.2 million podcast titles, it has transformed the way people access and enjoy music and podcasts.

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The ultimate guide to Facebook Marketplace for your Business http://geeksincambodia.com/the-ultimate-guide-to-facebook-marketplace-for-your-business/ http://geeksincambodia.com/the-ultimate-guide-to-facebook-marketplace-for-your-business/#comments Thu, 06 Jan 2022 09:52:11 +0000 Alejandro Berger http://geeksincambodia.com/?p=24620  
Launched in October 2016, it has since gained immense popularity, with over 800 million individuals each month using Facebook Marketplace in 70 countries ... More]]>
Facebook Marketplace is an easy and convenient online marketplace for users to buy and sell new and used products locally as mentioned by Archana Roche, Facebook Measurement Lead, for Httpool APAC.

 

Launched in October 2016, it has since gained immense popularity, with over 800 million individuals each month using Facebook Marketplace in 70 countries worldwide; making it one of the most effective online platforms for marketers. From small retailers looking to boost conversions and sales, to established marketers testing out a new product, its simplicity of use makes it an easy and convenient way to start marketing instantly, even in the absence of a website.

Source: Facebook

You don’t even have to download another app or set up a new account. All you have to do is list your items and you’re good to go, directly reaching thousands of shoppers in your local community. So, If you’re a marketer who hasn’t yet started utilising Facebook marketplace, now is the time to do so.

 

Why is Facebook Marketplace good for my business? 

The Marketplace, as the name suggests, allows you to reach buyers on Facebook who are already browsing products. It reduces friction in the path to purchase by providing quick answers with real time responses through it’s free Messenger app. The marketplace offers unique mobile friendly listings that are quick and easy to use, helping you target buyers on the go and deliver useful information, such as price and product description in no time at all.

 

With its 2.89 billion monthly active users, as of the second quarter of 2021, Facebook presents a massive market opportunity for businesses around the globe. Facebook Marketplace, in particular, has 1 Billion active members, with a significant benefit for small businesses, allowing firms to reach previously unprecedented global audiences.

 

What can I sell on Facebook Marketplace? 

 

Facebook Marketplace is the perfect commerce platform for almost all categories, from clothing and accessories to electronics, entertainment, hobbies, and even real estate.

However, not all products are welcomed with open arms. Facebook adheres to strict policies and community standards, prohibiting the sale of alcohol, hazardous products, the promotion of gambling and any form of discrimination (See the complete list here).

 

How can I make the most out of the Marketplace? 

 

Facebook Marketplace gives businesses access to a wide variety of options and tools, such as the merchant selling feature. Companies can also utilise marketing automation technologies to develop automated responses to consumer queries, and chatbots to answer frequently asked questions in real-time.

 

 

One-on-one selling to prospects

 

Businesses can sell directly to buyers using Facebook Messenger through Facebook Marketplace. Prospective purchasers can immediately ask questions, allowing advertisers to respond in real-time. This feature provides consumers with all the information they require before they lose interest, putting your customers at ease and validating their purchasing decisions.

 

 

Choose your preferred payment processor

 

The only DIY aspect of Marketplace is the processing of payments; this is the one service that Facebook does not provide to its advertisers. As a result, companies can use any payment method they wish, including Paypal, bank transfers, Shopify, and BigCommerce payment processors. You can also accept cash as a payment, which is the most frequent choice for users.

 

Increase sales by listing products for free

 

All businesses can use Facebook Marketplace to list and manage products for free, with set up practically taking minutes, streamlining the conversion process all while increasing revenue. So, if you currently have a Facebook shop, connect it to your Marketplace and watch conversions soar.

 

Facebook Marketplace is ideal for companies looking to market their products online. It’s large audience unlocks thousands of new customers right on your doorstep, and you don’t even have to pay for your listings. So what’s stopping you? Setup is straightforward and can instantly help you sell and promote your products to a larger audience.

 

What makes it even more interesting is the ability for businesses to combine Marketplace with their preferred tools, such as CRMs and autoresponders. This will increase your chances of obtaining leads, nurturing them, and most importantly, converting them into consumers. As long as you have something to sell, there is always someone searching for it on Facebook Marketplace.

 

Looking into the future, the metaverse might bring additional opportunities and new layers to the existing Marketplace feature by bridging between real world assets and virtual world assets which can not only enhance the buyer and seller experience, but also increase the value of such assets both in the real and virtual world. As the metaverse grows and is being developed, it is great to learn from an early stage to implement and be first on this upcoming trend.

 

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