Geeks in Cambodia http://geeksincambodia.com Geeks in Cambodia Thu, 16 Sep 2021 04:52:48 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 TIKTOK MAKES INROADS INTO CAMBODIAN AD MARKET WITH STEP-BY-STEP GUIDE http://geeksincambodia.com/tiktok-makes-inroads-into-cambodian-ad-market-with-step-by-step-guide/ http://geeksincambodia.com/tiktok-makes-inroads-into-cambodian-ad-market-with-step-by-step-guide/#comments Thu, 16 Sep 2021 04:42:40 +0000 Alejandro Berger http://geeksincambodia.com/?p=24576
The latest guide, released by TikTok’s advertising sales representative Httpool, shows small and medium sized enterprises (SMEs) how to create an account, log in, enter business ... More]]>
TikTok, the short-form video app with a mission to inspire creativity and bring joy, is continuing to make inroads into the Cambodian advertising market with easy-to-understand step-by-step instructions.

The latest guide, released by TikTok’s advertising sales representative Httpool, shows small and medium sized enterprises (SMEs) how to create an account, log in, enter business information, select payment methods and submit essential business information. The guide simplifies the entire process of advertising on TikTok.

In addition to telling TikTok users how to create and run an advertising campaign, the guide also tells SMEs why they should use TikTok for their advertising campaigns citing the platform’s worldwide reach, effective engagement, creative ad format and tools, precise targeting and transparent tracking.

In explaining why companies should advertise with TikTok, the platform describes the appeal to companies as follows:

Why advertise with TikTok Ads Manager?

]]> http://geeksincambodia.com/tiktok-makes-inroads-into-cambodian-ad-market-with-step-by-step-guide/feed/ 0 ‘90 Second Social’ Facebook campaign to educate all Cambodians about internet safety http://geeksincambodia.com/90-second-social-facebook-campaign-to-educate-all-cambodians-about-internet-safety/ http://geeksincambodia.com/90-second-social-facebook-campaign-to-educate-all-cambodians-about-internet-safety/#comments Wed, 15 Sep 2021 06:55:31 +0000 Veronika Janouchova http://geeksincambodia.com/?p=24573 In cooperation with Cambodian writer and creator Gechly Seng, Facebook has created a series of engaging 90 second videos educating Internet users in Cambodia about a variety of online safety topics including account security, avoiding online scams, ... More]]> Facebook is launching a new digital literacy campaign, ‘90 Second Social to help Cambodians stay safe online.

In cooperation with Cambodian writer and creator Gechly Seng, Facebook has created a series of engaging 90 second videos educating Internet users in Cambodia about a variety of online safety topics including account security, avoiding online scams, how to stop the spread of fake information and more.

The online safety campaign will be launched in partnership with Sabay Digital Plus (Sabay News), Smart Axiata, Pact Cambodia and APLE Cambodia.

The 90 Second Social series will run for two months, from the beginning of September until the end of October, with a new 90-second long video explaining a different online safety topic released every Wednesday.

Viewers will also have an opportunity to take part in a weekly competition to win special Facebook branded prizes and giveaways

The first video will be released today on Gechly Seng’s Facebook page, with a brand new episode following each week.

“I am very excited about the 90 Second Social campaign because I focus a lot on education and helping young people to improve their future prospects. Knowing more about how to stay safe online, how to protect yourself and your data is key knowledge that all Cambodians, especially young people, should have,” said Gechly Seng, who has been guiding and inspiring many students.

Millions of people are using Facebook in Cambodia and the number of active social media accounts is rising every day. With so many people going online, especially in the light of Covid-19 pandemic and so many of our daily activities moving into the digital world, it’s key to ensure that everyone knows how to protect themselves on social media.

“Safety and security have always been an important priority for us at Facebook and we have been working hard on increasing the level of digital literacy among users around the world, including Cambodia. We want our users to feel safe and connected and we have developed different tools to help them protect their information, ’ said Pheakdey Heng, Facebook Public Policy Manager.

In Cambodia, Facebook has been working on several initiatives to help people build useful digital skills including SheMeansBusiness, a programme to support female entrepreneurs. We also launched a #ReportItDontShareIt campaign together with APLE (Action Pour Les Enfants), to support children’s safety online, ” Pheakdey Heng added.

To learn more about the campaign and follow the latest updates, visit Gechly Seng’s or partner Facebook pages.

]]>
http://geeksincambodia.com/90-second-social-facebook-campaign-to-educate-all-cambodians-about-internet-safety/feed/ 0
Leveraging Facebook Advertising for a Digital Commerce Business http://geeksincambodia.com/leveraging-facebook-advertising-for-a-digital-commerce-business/ http://geeksincambodia.com/leveraging-facebook-advertising-for-a-digital-commerce-business/#comments Fri, 10 Sep 2021 04:54:55 +0000 Alejandro Berger http://geeksincambodia.com/?p=24568 According to Httpool, which represents Facebook Ad sales in Cambodia, the Covid-19 pandemic has encouraged more Cambodians to turn online and to social media sectors to earn a living. And, according ... More]]> Social selling and e-commerce in Cambodia is set to surge as a result of Covid-19 as well as the steady growth of social media.

According to Httpool, which represents Facebook Ad sales in Cambodia, the Covid-19 pandemic has encouraged more Cambodians to turn online and to social media sectors to earn a living. And, according to Httpool’s Facebook Client Partner Lead HEM Sophana, this is a trend that is here to stay.

With more people now using digital services such as online shopping, digital payments, and home delivery, businesses online have become more accessible.

With Datareportal reporting that there are 8.86 million internet users in Cambodia and 12 million social media accounts (with some users having more than one account), Httpool points out that many users are potential customers for e-commerce businesses. In addition, many are also potential customers for Facebook’s innovative and effective tools enabling Cambodian companies to conduct business and effectively connect with consumers.

However, when using Facebook to expand your business, Httpool advises that there are certain key factors that one should consider fully engaging in a digital advertising campaign. Below are some key points that Httpool advises Facebook users to consider before embarking on a social-selling or digital campaign:

Getting started with digital advertising: Facebook offers a suite of advertising tools to fit the needs of all advertisers. For those brands that are new to digital advertising, Facebook provides lightweight ad creation tools that allow them to create, manage and track the success of their ads directly from the Facebook Page. Ads Manager will enable advertisers to create, manage, and access advanced advertising features for those looking for more advertising options.

Grow businesses online presence and extend reach: There are a growing number of social media users in Cambodia with the latest figures showing that 73% of the population use the medium , according to Datareportal. According to Httpool, this is a key factor in the widespread adoption of digital commerce. Therefore, a growing online presence is essential to ensure sustainability in businesses. Facebook advertising may be a natural next step to reach more of the target groups of businesses. And to do so, businesses need to create a Facebook Page for their businesses. A Facebook Page can add credibility to ads and give people a place to learn more about businesses.

Aligning ads with business goals: Before conducting advertising campaigns, one should first align the purpose of the ads with the business goals they want to achieve. Such as, if a business person wants to drive engagement on their social media posts, they should consider boosting their posts or if they want more customers to visit their website, they can try website ads through social media. Properly aligning their ads with business goals could assist them in achieving more return on investment.

Find new customers: As a result of the pandemic, the Cambodia e-commerce sector has witnessed exceptional growth. Considering the social media usage in the country, there are many potential new customers for every business. To reach new people, one can even use tools such as Lookalike Audiences. A Lookalike audience can be built based on fans or Facebook Page or from a Custom Audience created by uploading a customer list. A Lookalike Audience works by identifying the typical qualities of people in the target audience (eg, the people who like a Facebook Page) and then finds people who are similar to (or “look like”) them. A businessperson can target ads to these Lookalike Audiences to expand their reach, find new customers and grow the business.

Learn more about the customers: Learning and understanding the customers and their needs can always assist any business to grow more. When businesses run ads on Facebook, they access their campaigns insights through their page’s ad centre tab or Ads manager. Business owners will be able to see current updates on how a particular ad is performing. For example, one can see how their audience responds, where their audience is located, their age demographics, and more. They’ll also see data related to the goal of their ad. For example, if they boosted a post, they can track the number of engagements the post received from the people who saw their ad. When they start tracking their ads, they can leverage those insights to make informed business decisions, like the types of people they’d like to target and how.

]]>
http://geeksincambodia.com/leveraging-facebook-advertising-for-a-digital-commerce-business/feed/ 0
CAMBODIA’S INFLUENCERS ADD AUDIO PODCASTS TO MARKETING TOOLBOX http://geeksincambodia.com/cambodias-influencers-add-audio-podcasts-to-marketing-toolbox/ http://geeksincambodia.com/cambodias-influencers-add-audio-podcasts-to-marketing-toolbox/#comments Thu, 02 Sep 2021 08:50:31 +0000 Alejandro Berger http://geeksincambodia.com/?p=24564 According to Httpool, who is the authorized sales partner for Spotify in Cambodia, Khmer influencers are using audio platforms and podcasts to expand their reach to local audiences.  Those artists who currently stand out for ... More]]> Some of Cambodia’s most prominent influencers are adding audio podcasts to their marketing toolbox to grow and maintain their audiences.

According to Httpool, who is the authorized sales partner for Spotify in Cambodia, Khmer influencers are using audio platforms and podcasts to expand their reach to local audiences.  Those artists who currently stand out for their podcast offerings on Spotify include Young Bruisers (https://www.facebook.com/youngbruisers), Bungleng Lay (https://www.facebook.com/BunlengLayOfficial) and Mi Leb Do couple (https://www.facebook.com/miLEBdoCouplePodcast).

“Cambodia’s technologically advanced youngsters are now starting to see and make use of the potential of audio podcasts as provided by music platform Spotify,” said Shuhel Pistawala, Indochina’s Httpool Partner Director. “Now, when following influencers and celebrities, audiences expect to be able to engage with all mediums, including audio alongside video and social media channels.”

The fact that influencers are now turning to audio and podcasts to entertain their audience means that the audio-driven trend now represents an opportunity for companies to get in on the act too. The latest trend appears to be driven by the fact that audiences now want to be entertained through many mediums on various devices.

According to Httpool, Spotify has a range of data about their listeners, thanks to their sign-up procedure and what they know about user music preferences. Because they are primarily a streaming platform, they can introduce advertisements and track how consumers interact with them.

“While podcast advertising is still in its infancy in comparison to the rest of the digital ecosystem, Spotify Podcast Ads combine the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing,” adds Shuhel Pistawala, Indochina’s Httpool Partner Director.

Spotify already dynamically inserts ads into its music streaming, serving different ads to different users based on data about their age, device, and preferences.

This technology is being upgraded and applied to podcasts, which means two people can listen to the same podcast episode and receive completely different adverts for the first time.

It is critical for brands to be present where their customers are and to discover efficient ways to interact with them. Today, audio is one digital medium in which listeners can participate without touching or swiping a screen if they so desire. Success will be determined by targeting the right audience with the correct message and any other ad type. A company that is set to benefit from the latest trend is the global digital music service Spotify, which offers many advertising options.

]]>
http://geeksincambodia.com/cambodias-influencers-add-audio-podcasts-to-marketing-toolbox/feed/ 0
TIKTOK OFFERS CAMBODIANS STEP-BY-STEP GUIDE ON HOW TO MAXIMISE MARKETING CAMPAIGNS http://geeksincambodia.com/tiktok-offers-cambodians-step-by-step-guide-on-how-to-maximise-marketing-campaigns/ http://geeksincambodia.com/tiktok-offers-cambodians-step-by-step-guide-on-how-to-maximise-marketing-campaigns/#comments Fri, 20 Aug 2021 07:41:33 +0000 Alejandro Berger http://geeksincambodia.com/?p=24556 The articles, which have appeared in the Khmer ... More]]> In a story that is doing the rounds in Cambodian media on behalf of Httpool, TikTok, the short-form video app with a mission to inspire creativity and bring joy, is offering the platform’s users advice on how to run a marketing campaign using Ads Manager and tools.

The articles, which have appeared in the Khmer language, instruct readers how to set up a first TikTok campaign, how to choose marketing objectives, how to set a budget, how to decide on distribution, how to bid and how to get the most out of a budget.

The articles also include advice from spending ‘a few moments looking around TikTok Ads Manager’ to choosing ‘awareness’, ‘consideration’ or ‘conversion’ as campaign objectives. Other topics covered include advice on narrowing down objectives to achieve best results.

For example, if you want to showcase your brand’s personality you can achieve this with the ‘video views’ feature. And, if you want to keep your brand at the top of people’s minds the ‘reach’ feature is more suitable for your campaign.

Other helpful considerations include deciding your daily budget as well as your bidding strategy. And finally there is advice on which budget to choose ie Group Budgets vs Daily Budgets.

However, the underlying message from TikTok is to not be intimidated and to simply get started. After all, as TikTok points out, ‘ once you’ve set your objective and budget, and you’re well on your way to connecting with a world of new customers on TikTok’.

See the full article:

https://dap-business.com/event/2021/08/20/5894/

]]> http://geeksincambodia.com/tiktok-offers-cambodians-step-by-step-guide-on-how-to-maximise-marketing-campaigns/feed/ 0