Facebook is making a big push into online shopping on its platforms. Earlier this week, the company announced the launch of Facebook Shops, a service that allows small businesses to display and sell their products on Facebook and Instagram, in Cambodia.
Amid COVID 19 global economic shock, Facebook Shops aim to make shopping seamless and empower anyone from a small business owner to a global brand to use Facebook apps to connect with customers.
Mark Zuckerberg, CEO and Co-Founder of Facebook, said in a video announcing the product “It’s clear at this point that Covid 19 isn’t just a health emergency. It is also the biggest economic shock we felt in our lifetime…we are uniquely positioned to be a champion of small businesses, what helps them grow and what keeps them healthy.”
People in Cambodia have been using live video on Facebook to showcase products, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks. Now, it’s easier to shop for products in real time and sellers, brands and creators will soon be able to tag products from their Facebook Shops or catalogs before going live and those products will be shown at the bottom of the video, so people can easily tap to learn more and purchase.
The company is also testing ways to make it easier to earn rewards by enabling businesses to connect to loyalty programs, such using point programs at local cafes with Facebook Business accounts. It would also allow customers to see and keep track of their points and rewards.
Facebooks says it hopes these tools can relieve some of the pressure small businesses in Cambodia are facing right now and help businesses of all sizes prepare for the future.