Small and medium-sized businesses in Cambodia are working hard to adapt to the economic challenges caused by the coronavirus pandemic with many looking to the rapid digitization of the local economy as an opportunity for success.
To support small businesses in Cambodia and help entrepreneurs achieve online success, Facebook has launched a Khmer-language education series “Business Chats with Facebook” which features experts in digital marketing, social and conversational commerce talking about Facebook’s newest products and features.
In the latest episode, broadcast live on Geeks in Cambodia Facebook page on Thursday, December 03, two social media experts discussed Facebook Shops, a new feature to support businesses in adapting to consumer trends and accelerating their shift to online shopping by creating a space where people can discover and buy things they love.
Facebook Shops, which was recently launched in Cambodia, allows Cambodian businesses to create an online store directly on Facebook, choose which items they want to feature, create collections, customize them, and tell the story of their brand. Entrepreneurs can also connect with customers via Facebook Messenger to answer questions or offer support.
People can find Facebook Shops on a business Facebook Page, or discover them through stories or ads. From there, they can browse the full collection, save products they’re interested in and place an order.
“Many small and medium businesses are moving online after the beginning of the Covid-19 pandemic. It becomes even more important for them to ensure that their digital marketing strategy for online platforms such as Facebook and Instagram is effective,” said Sopanha Hem, Httpool Facebook expert and a Country Head of Httpool Cambodia.
“I believe that Facebook Shops could be a way forward for SMEs in Cambodia since they offer hassle-free effort in setting one up. As a small or start up business, the first several months are crucial for a business to survive and thrive. Using Facebook Shops can help them set up their digital store in a few simple steps and will come with a powerful Commerce Insight tool for them to control their business activities,” added Sopanha.
In the next episode, social media experts and Facebook representatives will chat and answer questions about more aspects of doing business on Facebook.